Villa Softic - a private family-run boutique aparthotel, offers you to choose between 6 suites and 2 rooms. Contemporary decorated with a fine touch of art deco, which makes them both reveal the present, but also the paths of the past of this magnificent city. Villa Softic presents a contemporary blend of Mediterranean diversity, southern human hospitality, and unique style and comfort. For more than 20 years we have had only one principle guiding us in our business – the maximum satisfaction of each of our guests. The satisfaction of our guests has been verified by their stays in the past, and that fact encourages us to continue offering services of the highest quality in the future, staying honest with our tradition of excellence.

In Hvar - the heart of the island, the pearl of Dalmatian islands, 10 minutes away from the centre of the old city and five minutes on foot from the beach, there is a boutique family hotel – Villa Softic – with suites and rooms decorated in the art deco style where Mrs Ivana Softić, Ms Mare Softić Runje, Mr Andreas Softić and Mr Ivica Runje will be pleased to welcome you. Villa Softic is located in a sunny and peaceful area with a view over the sea, old and new parts of the city, and two magnificent fortresses. Around the boutique hotel, there are gorgeous gardens, large terraces, and a private parking zone in front of the house for our guests. Near the hotel are many popular beaches, bars, and markets. The 3 suites and 2 rooms are up-to-date, stylishly renovated and redecorated in March 2019, and restyled in May 2020 and April 2023. With their distinctive colour and style, they are telling you their own unique story and making your stay comfortable with their charm. This charm lies in the combination of the old - the view over the Medieval city - and the new - modern high-quality interior, and shows you the present in a picturesque way. Our basic guiding principle from the start of our business is the satisfaction of each guest. Having this in mind, we look forward to embracing new experiences, and challenges, and sharing moments in which we can jointly re-discover the magical beauty of this city. Share unforgettable moments with us and visit us this 2024, Discover Hvar. Share the Moment. Villa Softic Team